Creative Director • Social • Brand • Content
Creative Built for Culture
Social-first creative for brands in tech, beauty, gaming and culture.
(Manhattan Bridge: Cannes Lions Silver runner-up.)
Brands
Selected Work
Creative Direction • Social Strategy • Brand Voice • Integrated Campaigns • Content
Co-led creative for major U.S. product launches, national campaigns and Samsung.com content.
Creative Direction • Brand Copy • Integrated Campaigns
Led creative, social and brand voice work across MAGNUM, Vaseline, St. Ives and emerging brands.
Creative Direction • Social Strategy • Brand Voice
Led digital content, SEO and brand storytelling across U.S. and global beauty platforms.
Content Strategy • Brand Voice • Digital Experience
Developed creative and experiential strategy for Patrón’s national partnership with Becky G.
Creative Strategy • Experiential • Celebrity Partnership
Helped lead a master brand refresh spanning campaign strategy, brand voice, manifesto and tagline development.
Brand Strategy • Creative Direction • Copy
Create original social video templates as an official CapCut Elite, Innovator and AI Creator.
Social Content • Video Editing • Creative Technology
Developed a social-first campaign platform designed to build relevance with older Gen Z audiences.
Creative Strategy • Audience Growth • Influencer Casting
Developed campaign strategy and creative designed to connect Cadillac with multicultural audiences.
Campaign Strategy • Inclusive Marketing • Storytelling
Created social strategy, content and brand copy across consumer campaigns.
Social Strategy • Content Creation • Copy
Developed community strategy, promotional content and player-focused storytelling for mobile gaming audiences.
Community Strategy • Gaming Content • Promotions
Created brand copy, social content and visual assets while managing projects from brief to delivery.
Content Creation • Social Design • Project Management
Let’s Work Together シ